My Auto Shop is a Kiwi-owned start up that makes it easy for everyday car owners to get their car repaired or service. We helped the My Auto Shop team launch their new product, a remote technician service, as well as website content and performance marketing creative.
STORYBOARDS & SCRIPTS
MY AUTO SHOP REMOTE TECH
OUR JOB Concept development, shoot and production for the My Auto Shop remote technician launch creative. We delivered a simple, benefit-led narrative to support brand and product awareness. The creative suite incorporates a mix of videography, photography and graphic design.
MY AUTO SHOP
SEO COPYWRITING PROJECT
OUR JOB When My Auto Shop needed upwards of 600 new articles written for their website as part of a sustained SEO effort, we jumped at the opportunity. Employing a keyword strategy for each individual article, we squeezed the articles for Google juice, resulting in an a visible increase in the brand's organic website traffic.
Visit the My Auto Shop blog to read our articles.
MY AUTO SHOP x
OUR JOB A top performer in Facebook and Instagram ads, Brando worked with the My Auto Shop team to create a series of short, punchy videos for their digital marketing programme, creating a series of short, punchy videos starring NZ influencer, Jonathan Tremberth (The Bachelor). Pairing the everyday frustration of car trouble with JT's signature, off-the-cuff comic style, the videos were supported by a series of static adverts to generate workshop bookings.