Successful launch of a new brand, encompassing the development of its name, identity, and tone of voice.

Crafted and executed an inbound marketing strategy and detailed playbooks, resulting in a 900% return on ad spend (ROAS) across Google Ads and Facebook.

Responsibilities included designing and implementing HubSpot workflows to automate outbound email marketing.

Directed the creative production of lead generation guides, focusing on high-value content such as reviews and Google Business Profiles.

Managed an organic SEO programme involving comprehensive keyword research, blog writing, and optimisation processes.